Unveiling
The Moral Purpose Of Business
April 14, 2011
Moevenpick Hotel & Resort, Beirut
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Thursday April 14, 2011

09:00 - 09:00 Welcome & Registration
09:30 - 10:15 Opening Ceremony
 
Welcome note from World Trade Center Beirut (Download - PDF)
 
Mr. Mohamad Fawaz, Managing Partner, United Management Bureau (UMB)
 
Mr. Fadi Saab, President, Lebanese Society for Quality (Download - PDF)
 
Speech of the President of the Republic of Lebanon


Agenda

10:15 - 10:45    Networking Break
 
 
10:45 - 12:15    Corporate Social Responsibility: The moral purpose of business
 
Moderator: Mr. Fadi Saab, President, Lebanese Society for Quality (LSQ)
 
Speakers:
Mr. Bart Slob, Senior Researcher at the Amsterdam Centre for Research on Multinational Corporations (SOMO) - Member of ISO Working Group on Social Responsibility (ISO 26000)
"ISO 26000: the Standardization of CSR " (Download - PDF)
 
Mr. Bassem Nasir, Regional Head of Middle East and Africa at AccountAbility
"The Power of Now:The case for starting your CSR programs today"(Download - PDF)
 
Dr. Dima Jamali, American University of Beirut
"CSR, Just a Moral Imperative?" (Download - PDF)
 
Dr. Mohamad Baker Fadlallah, General Manager, Al Mabarrat Association
"Al Mabarrat: Initiatives in the Course of Social Change" 
 
 
 
12:15 - 13:45    Role of Leadership and Successful CSR strategies
 
Moderator: Mrs. Gina Chammas, Managing Director, Tomorrow's Advice
 
Speakers:
"Profitable Responsibility: Strategies for Win-Win CSR" (Download - PDF)
 
Dr. Josiane Fahed-Sreih, Associate Professor, Lebanese American University
"Corporate Governance: Identifying Ethical Decisions and Social Responsibility Behaviors" (Download - PDF)
 
Mr. Yasser Akkaoui, Editor-in-Chief, Executive Magazine
"The Role of CSR in Risk Mitigation during Crisis"
 
Dr. Abdel Maoula Chaar, Head of Research & Development, Ecole Superieure Des Affaires (ESA)
"Faith-Based Finance & CSR: The Case of Islamic Finance"(Download - PDF)
 
 
13:45 - 14:45    Lunch
 
 
14:45 - 16:15    Engagement of Stakeholders: Case Studies
 
Moderator: Mr. Mohamad Fawaz, Managing Partner, United Management Bureau (UMB)
 
Speakers:
Mr. Bassem Bitar, Chief Strategy Officer, Solidere
"CSR at Solidere: Caring from the Heart of Beirut"
 
Mr. Khalil Abdel Massih, Country Manager - Lebanon, Microsoft
"Expanding the Reach: Engaging the Partner Network"
 
Mrs. Basma Moumtaz, External Relations Manager, P&G Levant
"Sustainability in 360 degrees"(Download - PDF)
 
Mr. Omar Sakr, HR & Administrative Manager - Go Green Program Manager, Shtrumpf
"Corporate Social Responsibility in the Hospitality Sector in Lebanon"
 
 
16:15 - 16:45    Closing Session: Conclusions and Recommendations
 
 
 
N.B.: All speakers have been confirmed. Program is subject to change.
Program updated on April 7, 2011 @ 17:30


CSR is gaining ground in Lebanon

Experts Meet in Beirut next April to discuss sustainable CSR Strategies
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    David Ronnegard
    Fadi Saab Speech
    WTC Beirut Welcome Note
    Announcement Brochure
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