CSR Conference

Unveiling

The Moral Purpose Of Business

April 14, 2011

Moevenpick Hotel & Resort, Beirut

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Corporate Social Responsibility: The moral purpose of business

This session will introduce participants to the CSR concept and its development. It will review the precursors to CSR as a recognized international practice and demonstrate the evolution of the CSR concept into formal national and international standards. It will also cover CSR initiatives in the Arab World and Lebanon.

Special emphasis will be given to local developments and implementation, overview of CSR initiatives and their measurable impact on stakeholders, as well as challenges for implementation of CSR strategies in Lebanon.

Role of Leadership in building Successful CSR strategies

During this session panelists will share their experiences in selecting the CSR approaches of the greatest strategic value shared by a company and society. By emphasizing CSR as a multi-dimensional concept offering numerous strategic directions and opportunities for both corporations and SMEs, they will provide a discourse on finding a balance between organizational capabilities and CSR priorities. The session will also highlight the importance of government as a key role player in fostering CSR culture, and provide an overview of the governmental programs developed to support various CSR realms.

Engagement of Stakeholders

The session will feature particular examples of CSR initiatives undertaken by companies in Lebanon. Practical cases, explaining organizational programs and projects undertaken to fulfill the responsibilities within the social will be demonstrated. From employee rights and equal opportunities to youth development programs, to product safety and fair advertising, to environmental protection the manifold CSR dimensions and their practical applications will be explored.

CSR events

CSR events

	CSR is gaining ground in Lebanon Experts Meet in Beirut next April to discuss sustainable CSR Strategies CSR is gaining ground in Lebanon Corporate Social responsibility (CSR) has started to gain grounds in Lebanon as several organizations began to realize the importance of CSR strategies for business continuity and sustainability. Although focusing on community issues is not a new phenomenon, companies are becoming more aware of the need to be responsible towards the economy, society, environment, and human welfare. CSR professionals and business leaders will gather next April in Beirut to share their thoughts and experience on the practical implementation of CSR programs that have contributed to the enhancement of business practices. The conference is organized by World Trade Center Beirut (WTC) and United Management Bureau (UMB). The first edition of Lebanon's annual Corporate Social Responsibility (CSR) Conference (www.csr-event.com) will be held under the theme of "CSR: Unveiling the Moral Purpose of Business"Â on Thursday 14th of April, 2011. This nation-wide conference will help consolidate CSR initiatives and set the momentum for Corporate Social Responsibility in Lebanon. The event is expected to stimulate the growth of social responsibility culture in organizations to ensure sustainable future. The Conference will cover CSR trends in Lebanon and the region from its strategic conception to implementation. For more information contact: World Trade Center Beirut s.a.l. (WTC Beirut) Emile Edde Street, Tour de Lyon bldg., 4th floor Hamra, Beirut P.O.Box 113-5560 Tel: +961 1 737522 (611) Fax: +961 1 740388 dona@wtcbeirut.com
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David Ronnegard

Fadi Saab Speech

WTC Beirut Welcome Note

Announcement Brochure